How does what3words make money?

what3words is free for anyone to use via our app and online map. 

Individual users and businesses can pay to access what3words Pro – a premium tier with more tools and features. 

We also charge businesses that integrate what3words into their own technology and platforms via our business plans and enterprise solutions. For example, car companies pay to add what3words navigation into their vehicles to improve their customers’ driving experience. Similarly, courier companies pay us whenever a customer uses a what3words address as their delivery location, because it enables them to give a more precise and efficient service.

This is not a new or unusual business model: this is a multi-billion-dollar market today — and it’s growing. The UK’s Royal Mail similarly charges for usage of postcodes, for example, and Google charges their partners for address validation.

We offer free access to emergency services and many NGOs for educational, community and innovative projects. This is so they can continue to use what3words to make a difference, whenever and wherever they need to – with no cost.

We also generate revenue by displaying adverts to free users in our app and on our online map.

You can read more details in this article.