Google Maps is a tool for navigation, public transport and for looking up POIs. what3words has a very different function – it’s an easy way to communicate exact locations, whether that’s spoken over the phone or into a car voice navigation system, or typed into a taxi app or a website checkout page.

If you’re given a what3words location, you can open it in the what3words app, then tap ‘Navigate’ and select ‘Google Maps’ to open the exact location in Google Maps and get directions.