We remove the majority of words that sound similar to or the same as another word (e.g. sale and sail), and have shuffled all of our similar sounding 3 word locations (e.g. plurals) as far away from each other as possible so it’s obvious if you have made a mistake. It’s better to be 400 miles out than 1 mile out so you know instantly that you’re wrong and don’t set off to the wrong place! This shuffling also allows us to apply intelligent error correction algorithms to correct any mistakes when inputting a 3 word address.

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